In 2022, Jared’s wife Judith, a resilient vegetable
vendor and member of a local women’s savings group, introduced him to the Women
Business Hub (WBH). She had a vision: to turn their backyard pig pen into a
thriving enterprise. With her encouragement, Jared agreed to manage the farm
full-time. Using Judith’s savings and a US$2,000 loan facilitated through WBH’s
Trade Over Aid Initiative, they launched JJ-Pig Farm.
What began with a handful of piglets quickly grew
into a disciplined, high-yield operation. Jared brought structure,
record-keeping, and daily oversight. Judith handled feed sourcing, budgeting,
and reinvestment. Together, they built a business rooted in trust, grit, and
shared purpose.
By late 2025, JJ-Pig Farm had crossed the 1
million Kenyan shilling mark in cumulative sales. Their pigs supplied local
markets, schools, and butcheries. Now, they’re preparing to open branded pork
meat outlets and restaurants across Kisumu and neighbouring towns — a bold step
in diversifying their family income.
“All our children MUST learn farming as our family
investment,” Jared and Judith insist. “Even if they pursue other careers, they
must understand the value of what we’ve built.”
Jared reflects on his journey with humility and
clarity:
“I wasted 10 years chasing unknown opportunities.
My success was waiting for me in farming. Judith’s small vegetable business and
her savings group taught me that success isn’t about having a degree — it’s
about having the right mindset, passion, and total commitment.”
Today, JJ-Pig Farm stands as a testament to what
happens when families become true business partners. Jared and Judith credit
WBH for turning their lives around — not just financially, but in dignity,
purpose, and legacy.
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