Deeply set cultural traditions and beliefs have long determined the inheritance of family land in many Kenyan communities, frequently barring women from this vital part of economic and social stability. Women Business Hub is developing a comprehensive strategy to rewrite these norms and beliefs in order to ensure that women have equal access to land rights, thereby promoting gender equality and sustainable development. Traditional customs, patriarchal norms, and customary practices have historically favored male heirs in the inheritance of family land, perpetuating gender inequalities. Land ownership is crucial for economic security, housing, food production, and overall well-being. Denying women these rights hinders their empowerment and perpetuates poverty. Women Business Hub collaborates with landless women, youth, and nonbinary people to (1) challenge and modify deeply ingrained cultural practices and assumptions about land inheritance. (2) Raise community knowledge and education