Since its launch in 2025, the Trade Over Aid (TOA) Initiative has marked a decisive shift in how communities in Western Kenya region approach resilience and empowerment . In the past, many grassroots households and vulnerable groups were heavily reliant on short-term aid , which often provided immediate relief but did little to build lasting independence. This dependency limited opportunities for self-reliance and left communities exposed to recurring economic shocks . TOA emerged as a response to this challenge, offering a new vision: to replace aid dependency with trade-led empowerment, dignity, and sustainable growth. At present, Women Business Hub has developed a strong collaborative partnership with INUA Village SACCO (IVS) to strengthen the initiative and actively lay the foundations for resilient local economies. The TOA is strengthening productive capacities of women and youth, expanding market access, and integrating local businesses into regional and global value ch...
Women Business Hub (WBH) is an Advocacy Alliance Consortium dedicated to empowering women, girls, and non‑binary youth through inclusive entrepreneurship, agribusiness, SRHR. Human Rights, Advocacy and Democratic Governance. Guided by our vision of “A Stable Economy for All”, we strive for a future where women and youth own land, access equal opportunities, and achieve economic autonomy—free from discrimination, violence, and systemic barriers.