Since its launch in 2025, the Trade Over Aid (TOA) Initiative has marked a decisive shift in how communities in Western Kenya region approach resilience and empowerment . In the past, many grassroots households and vulnerable groups were heavily reliant on short-term aid , which often provided immediate relief but did little to build lasting independence. This dependency limited opportunities for self-reliance and left communities exposed to recurring economic shocks . TOA emerged as a response to this challenge, offering a new vision: to replace aid dependency with trade-led empowerment, dignity, and sustainable growth. At present, Women Business Hub has developed a strong collaborative partnership with INUA Village SACCO (IVS) to strengthen the initiative and actively lay the foundations for resilient local economies. The TOA is strengthening productive capacities of women and youth, expanding market access, and integrating local businesses into regional and global value ch...
Women Business Hub is a gender responsive CBO with a Mission to empower women and girls through inclusive entrepreneurship, advocacy, and capacity-building programs that advance gender equality, promote sexual and reproductive health rights, and uphold the right to bodily autonomy. Our vision is a world where every woman and girl enjoy equal opportunity, economic empowerment, and full autonomy over their bodies, lives, and choices—free from discrimination, violence, and systemic barriers.