According to the United Nations World Health Organization, "by 2030, six out of every ten people will live in a city, and by 2050, this proportion will increase to seven out of ten people," implying that more young people than ever are moving to cities and towns to find work, leaving few behind to work in rural areas. Kenya's rural population is declining as a result of urbanization. The majority of Kenya's population is young. Food insecurity will be a major threat to health, social welfare, and economic development if they do not engage in agriculture. Engaging youth in agriculture has recently become a hot topic and has risen to the top of the development agenda, as there is growing concern around the world that young people have become disenchanted with agriculture. Women Business Hub is challenging this narrative by reintroducing young people to modern farming technology through the use of vertical farming bags and digital agribusiness education.
Self-Reliance Empowerment and Enterprise Development for Poor Families (SEED4PF) is a household food security and Self-employment initiative being piloted to provide result-oriented outcome for designing an intervention that can be adopted among poor families in Kenya to address food insecurity and unemployment which is affecting many women and youth. This pilot phase is targeting 100 poor households with a practical learning on Agripreneurship. The project is introducing climate smart modern vegetable farming technology coupled with strengthening market value chain. the project is targeting women and youth because they are the majority with no source of income. SEED4PF project is being supported by the Church of Jesus Christ of Latter-Day Saints.
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