Investing in women entrepreneurs
is good for business and essential for Kenya economic growth. Small to medium
sized enterprises (SMEs) are a key driver of economic growth, and women-owned
enterprises account for approximately 80% of all SMEs in emerging markets in
western Kenya region. Women are the
fastest-growing market segment in the Lake region, they start businesses at a
higher rate than men. In developing economies
like Lake Victoria region, SMEs are increasingly important, as they contribute
to nearly half of the labor force.
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